WebRelations Succeed Online

What is this?

Google is the largest search engine globally, covering more than 70% of total searches. It accepts paid advertisements that are commonly shown on the right side of the results page or in the top section, containing a list of websites as “sponsored results” against a beige background.

You pay only for the results
The big difference to other advertising systems is the fact that advertisers do not pay a fixed fee based on the number of people seeing the advertisement, but on the number of visitors clicking the link to open the website.

How does it work

• We create the advertisements. Following discussion we choose the key words that best match your advertisement in the search results and recommend a title, brief description, and web page that visitors should be directed to.
• You set a budget. You may set any amount as daily budget, e.g. 5 euro. Google will deliver your advertisement until you have received the corresponding number of hits.
• You appear in Google and other relevant portals. Every word, depending on its popularity, has a specific price for your entry to appear on the central page and above other competing advertisements. It may also appear in a list of popular portals agreed with Google.

Why does it work?

• It is a targeted approach aimed at those using Google for their search as well as an advertising network with numerous Greek andiInternational portals
• More control and fine-tuning of advertisements and key words, budget, targeting areas and geographical regions
• Measurable value, every Euro in AdWords brings you prospective customers and you receive accurate statistics

Google-certified professionals

Web Relations applies the following procedures:

• We create an effective list of popular key words entered by potential visitors, using special software.
• We write a title and a brief description that appear according to key word. If necessary we translate to another language.
• We select the countries and other data depending on the prospective client’s profile, upon agreement.
• We monitor the competition and the increase or decrease in the amount we pay per word in order to achieve a higher ranking, without overpaying.
• We study the results using statistics and edit words and sentences to continuously improve the campaign.
• We offer campaign statistics with useful data such as total number of visitors, cost per key word, number of visitors to the desired page (i.e. reservation page), key word used and revenues.

Cost and procedures

• Average cost. From our experience the average price for one key word is 15 to 20 cents. With a budget of 5 Euro per day, you may have between 25 and 35 visitors a day. These figures are indicative and may vary for each case.
• Duration. You decide how much you pay and how fast you will spend your budget, depending on the amount of daily visitors required. You may for example pay 800 Euro for a two-month campaign (i.e. 400 Euro per month) or four-month campaign (200 Euro per month).
• Web Relations fee. Our company’s commission is 25% of the amount you pay for an advertisement in Google. The minimum cost for a campaign is 800 Euro, 25% of which, i.e. 200 Euro, is our fee, while 600 Euro is paid directly by us to Google.
• Procedure. The amount is due upon conclusion of the agreement and the campaign starts within two to three days. We agree on how fast you will spend your agreed budget. The campaign can be renewed upon completion.